Today, Être, the mentorship ecosystem closing the confidence gap by bringing girls into companies and face to face with female leaders, launched a new proprietary survey measuring the current state of girls’ confidence and the direct link shown between early mentorship and higher confidence.

Today, The Children’s Place launched PJ Place, a sleepwear lifestyle brand targeted at adults. Helping launch the new brand was Khloé Kardashian, Kris Jenner, CEO of Être Girls, Illana Raia, TV personality Tyler Cameron, The Toast podcast hosts Claudia and Jackie Oshry, TikTok stars Rod Thill and Erika Priscilla.

The new collection, for both women and men, includes pajama sets, loungewear, robes, thermal sets, fashion tees, cozy slippers, socks, and much more. The collection is available exclusively on www.pjplace.com, with price points between $10.95-$69.95.

The brand is making its official debut to the U.S with a lifestyle campaign headlined by a diverse group of entrepreneurs, celebrities and influencers, including Khloé Kardashian; Kris Jenner; CEO of Être Girls, Illana Raia; TV personality, Tyler Cameron; The Toast podcast hosts Claudia and Jackie Oshry; and TikTok stars, Rod Thill and Erika Priscilla.

PJ Place is a bona fide digital brand with its own web site experience. The brand is digital-only and not sold in stores. And it has a splashy marketing campaign featuring influencers and celebrities such as Khloé Kardashian, Kris Jenner, Tyler Cameron, CEO of Être Girls, Illana Raia, “The Toast” podcast hosts Claudia and Jackie Oshry, and TikTok stars Rod Thill and Erika Priscilla.

On this month’s episode of Worth’s Leading Voices series, Laura Gerson, the director of Women and Worth, interviewed Illana Raia, the founder of Être—a fast growing mentorship program for girls. Previously, Raia worked as a corporate attorney at Skadden, Arps, Slate, Meagher & Flom, was a member of the International Space Station, and served on the National Girls Collaborative Champions Board. With this impressive resume behind her, Raia now devotes herself to the Être girls full-time (when she isn’t writing books). But, in order to understand what Être is all about, it’s necessary to learn how it came to be.

Worth is joined by Nora Ali and Marcus Glover for an intimate discussion about how to take your DEI initiatives beyond empty promises and filling seats to create a dynamic workforce and add value to your company.

“More than that, she didn’t know what any of my friends did, and they had some of the coolest jobs ever! Surgeons, CEOs, writers and Wall Street wizards – she didn’t see them in their element,” says Raia. “So when she was in middle school I started taking her to see where they worked, and she loved it. The whole time we were doing this, I kept thinking girls everywhere should be doing this.”

Être, when we were only 6 weeks old, participating in the HuffPost #TalkToMe video series! Board members ask Être founder about motivation, making a difference and why mentors matter...as early as middle school.

Each week, an accomplished published author takes over the YEM Twitter account for Thursday’s Twitter Takeover. Each week, the YA author will answer questions, tell stories, and give advice on our social media. This week author Illana Raia will be taking over our Twitter account.

lllana started her career as a lawyer at one of the world’s top law firms. When her daughter was little, she began introducing her to other moms who, like Illana, had great careers and served as amazing role models. This was her way of teaching her daughter that she could be anything she wanted to be. This experience inspired Illana to found Être in 2016. Être is an organization and website that gives girls the tools they need to change the world. Illana’s book was released on the Day of the Girl, October 11, 2019 and was Amazon’s number one new release in Self Esteem Books for Teens and Young Adults!